Squeaky Wheel Marketing is a marketing consultancy that helps rejuvenate and refresh brands so they remain relevant and successful in the face of changing consumer tastes, increased competition, and societal and technological shifts.  Our expertise in brand positioning, consumer insights and segmentation, communication strategy, innovation, and new market development help re-boot brands that may have lost their way and puts them on  a new path to increased consumer engagement, growth and profit.

Byron Hoover, the President of Squeaky Wheel Marketing is a seasoned global marketer who has led and transformed iconic brands at some of the world’s leading companies such as Procter & Gamble, Disney, Jose Cuervo and Jim Beam.

While we work across many different categories and industries we have a special passion for brands in the spirits and wine, culinary, hospitality and travel categories. Contact us if you’d like to chat or learn more.